The media economics in China started in 1978.At the Third Plenum of 11th Central Committee of CPC(1978), Chinese govern- ment made the policy of reform and opening up to the outside world, the nation’s economic development determined as the principal tas The media economics in China started in 1978. At the Third Plenum of 11th Central Committee of CPC (1978), Chinese govern ment made the policy of reform and opening up to the outside world, the nation’s economic development determined as the principal tasse