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后来者具有什么样的优势?通过《汽车商业评论》对东风雷诺市场销售部部长陈玮的采访,我们大体可以理解为在电商、移动互联、汽车金融、车联网系统等新工具和媒介迅速崛起的今天,没有传统思维包袱的东风雷诺或许在中国市场上对这些新事物推广上会更加便捷和彻底。也可以理解为,东风雷诺和东风日产在采购、生产能力、体系能力以及营销经验上的分享和协同。
Later, who has what advantage? Through the “Automotive Business Review” to Dongfeng Renault Market Sales Minister Chen Wei, we can generally be understood as the e-commerce, mobile Internet, auto finance, car networking systems and other new tools and media quickly The rise of today, without the burden of traditional thinking of Dongfeng Renault may be on the Chinese market promotion of these new things will be more convenient and thorough. Can also be understood as Dongfeng Renault and Dongfeng Nissan in the procurement, production capacity, system capabilities and marketing experience on the sharing and synergy.