高职传媒策划与管理专业的实践教学,在创新的探索与研究中,可以通过多种贴合新时期活动的尝试性练习,例如设计演讲赛、策划主持文艺活动、策划大赛方案、策划促销活动等,达到有效提高学生理论知识并与实践相结合的目的,提高学生的职业素养与职业能力。 In the exploration and research of innovation, through a variety of trial exercises in conformity with the activities of the new era, such as design of speech contests, planning and hosting of literary and artistic activities, planning of competition programs and planning of promotional activities To achieve the purpose of effectively improving students ’theoretical knowledge and combining with practice, and to improve students’ professional accomplishment and professional ability.