我国经济体制改革的目标是建立社会丰义市场经济。建筑企业要在对手如林的建筑市场上站稳脚跟,立于不败之地,应该在认真细致地分析研究建筑市场的基础上,确立正确的企业经营战略和灵活的市场营销策略。建筑企业在作出市场营销决策时,应该认识到由于建设单位数量众多而又分散,建设单位对工程承发包又各有不同的要求,工程项目分布 The goal of China’s economic system reform is to establish a social market in Fengyi. In order to establish a firm foothold in the construction market of rivals such as Lin, and to be invincible, it is necessary to establish a correct business strategy and a flexible marketing strategy based on careful analysis of the construction market. When making a marketing decision, a construction company should realize that due to the large number of construction units and the decentralization, the construction unit has different requirements for the project contracting package.