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在大家电行业利润下降,发展势头放缓时,小家电行业经过蓄势,开始异军突起,发展势头迅猛,而且据小家电拥有及预期购买情况调查显示,目前城市居民家庭平均拥有7种左右的小家电产品。企业抓住了机遇,并在竞争如此激烈的市场中找到自保的细分市场,谋求成本领先,目标集中化,使企业的利润最大化。
In the major home appliances industry profit declines, the momentum of development slows down, the small home appliance industry after gaining prominence, the sudden emergence of the rapid development momentum, and according to small appliances owned and expected to buy survey shows that the average urban family has about 7 kinds of small Home appliance. Enterprises seize the opportunity and find a self-sustaining market segment in such a highly competitive market, seeking cost leadership and goal concentration to maximize corporate profits.