Books of Beijing Language and Culture University Press Got Online at American Amazon Formally

来源 :China Book International | 被引量 : 0次 | 上传用户:liongliong449
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  Recently, Wutong Publishing Limited Company, the branch office of Beijing Language and Culture University Press in North America has made new progress in building overseas marketing channel, with the first 300 kinds of books with choiceness formally selling on American Amazon, which is the important step for localized network marketing in America. The north American branch office handpicked 300 products that were most marketable in north American market from over 1000 products as the first batch book online. It prepared and translated the booklist in the shortest time. Then it jointed with the digital platform of American Amazon successfully. The batch of books has been sent to the warehouse center of Pennsylvania in eastern United States, Indiana in Central America, and California in western United States. It is to cover the whole America from eastern, central, and western part to ensure the books can arrive any location within America in three days. On the first day on the line of Amazon, the North American branch office stood at the first of the ranking list and achieved several deals relying on its many variety, adequate volume, convenient logistics, and professional service. The poor overseas marketing channel is the main bottleneck that limits Chinese publication going out. For this problem, Beijing Language and Culture University Press has done some deep research in recent years, and found that the most direct solution was to establish localized marketing network of overseas branch institutes. The North American branch office achieved localized marketing network in America, with products on the line of American Amazon. It made the purchasers and the sellers facing each other directly, made the marketing channel smoother, and met the demand of consumption habit of the learners of Chinese language and the demand of product diversification. It was also an attempt to solute the bottleneck problem.
其他文献
Not So Huge Reading Gap Between China and Foreign Countries  It can be said that the popularity of national reading has never been so extensive and profound as it is today. However, recently, a report
期刊
Recently, initial result of English-version Series of A hundred Classic Peking Operas – The compilation and publication of English versions of 10 Peking Operas in first volumes, for example, The Woman
期刊
Famous English Publisher Will Publish English Version of Chinese Contemporary Literature Masterpieces  On December 31st, world famous English publisher Harper Collins Publishing Group signed a coopera
期刊
Flowers and “writing in improved Shanghai dialect”  The H.K. lady interrupted in, “Square dried bean curd”, I have already heard of it, what's the matter? The schoolmate said, “Take all your hoodlym c
期刊
The supplementary textbooks have their own characteristics; hence, it is possible to achieve that the variety of copyright output has certain characteristics. Domestic education does not rank among th
期刊
International Communication Seminar of Chinese Culture Held in Time Publishing and Media Co., Ltd  On November 18th, the first seminar of “Research and Design of Chinese Culture’s International Commun
期刊
Jiang Hanzhong Was Negotiating Matters about the Introduction of Copyright with Swiss Agent in Frankfurt International Book Fair (File Photo). Photo: Jiang Hanzhong  Cultural difference and lack of ta
期刊
Mark, an American high school student, learns pinyin “zh, ch, sh" from Chang'e in the moon, and Chinese characters “上中下” (meaning up, middle and down) from Cangjie in the Village of Peach Blossom.Ther
期刊
After the first overseas entity enterprise established in London in this April, Phoenix Publishing & Media Group spread good news frequently. On December 5th, the Canadian Office of Phoenix Cultural T
期刊
In a decade, Chinese press and publication industry has sustained and continued to explore the over copyright transfer, and gained some achievements. The trade deficit of the total continues to shrink
期刊