阅读完本期专题,你将发现,关于客户传统意义上的概念已发生了革命性的变化,其已经扩大到了利益相关者(stakeholder)。而诸多策略个案,其创新的方法,无不源自于对细节的关注,源自于对客户需求深刻的洞察与分析。“沉重的”?“散乱的”?“无生命的”?——工业品营销不能承受如此之重。一如 INTEL“奔腾的心”、西门子“灵性科技”飞翔的翅膀,工业品营销召唤新的时代。 After reading this issue, you will find that the notion of customer tradition has changed radically and has been extended to stakeholder. Many strategic cases, their innovative methods, all from the attention to detail, from the customer's insight into the needs and analysis. “Heavy ”? “Scattered ”? “Inanimate ”? - Industrial marketing can not afford so much. As INTEL “Pentium heart ”, Siemens “spiritual science and technology ” flying wings, industrial marketing call a new era.