经营最成功的那些连锁店有某种共同之处,比如某些方面实力都很出众,或者使用一样的策略。让我们来看看他们怎样赢得成功。开连锁店有时看起来就像玩一种游戏:找到适合经营理念的连锁系统、发展计划和营销策略,最后一炮走红,大获成功。可事实上,如果真的按部就班这么做,很少能如愿以偿获得成功。北美有3000多家连锁企业,但绝大部分的生命,都像流星一样短暂,每年有成千上万的公司杀入连锁经营 The most successful franchise stores have some in common. For example, some of them have outstanding strengths or use the same strategy. Let us see how they succeed. Opening chains sometimes seem like playing a game: Finding a chain system, development plan, and marketing strategy that suits your business philosophy is the last thing you’ve ever done and you’ve achieved great success. In fact, if you really do this step by step, you rarely get what you want to succeed. There are more than 3,000 chain companies in North America, but the vast majority of their lives are as fleeting as meteors, with thousands of companies smashing into chain operations each year.