燕京啤酒去年产销量达58万吨,超过青岛啤酒而跃居全国第一。这个全国第一是怎么夺得的?在接受《经济日报》记者采访时,燕京啤酒集团总经理李福成从科学决策角度质朴而生动地作出了回答。一、决策要准一个企业,究竟开发什么产品?产品市场在哪里?销售手段是什么?这是事关企业兴衰的三件大事。大事决策,一定要准,不然,轻则摔跟头,重则全军覆没。燕啤是1980年由顺义县白手起家建起来的。市场定位在哪里?建厂时,北京已经有两个“老大哥”,一个五星,一个北啤,几乎把北京的饭店及商场等高档市场瓜分完了。咋办 Yanjing Beer produced and sold 580,000 tons last year, surpassing Tsingtao Beer and ranking first in the country. How did this nation win? In an interview with the reporter from Economic Daily, Li Fucheng, general manager of Yanjing Beer Group, answered in a simple and vivid way from a scientific decision-making perspective. First, a decision must be made on a company. What product should be developed? Where is the product market? What is the sales method? This is a matter of three things that affect the rise and fall of a company. Decisions on major events must be quasi-adjusted, otherwise, they will fall over and they will fall completely. Yan beer was built from Shunyi County in 1980. Where is the market positioning? When it was built, Beijing already had two “big brothers”, a five-star, a North beer, and almost finished the high-end markets such as restaurants and shopping malls in Beijing. Office