随着市场竞争的加剧,客户资源已经成为企业的战略资源,如何利用有限的客户资源提高客户终生价值,已经成为增强企业竞争力的焦点。本文着重论述了客户终生价值的涵义、影响因素及其与企业竞争力的关系,并在此基础上提出了相应的对策,以期达到提高客户终身价值,增强企业竞争力的目的。 With the intensified market competition, customer resources have become the strategic resources of enterprises. How to utilize the limited customer resources to enhance the lifetime value of customers has become the focus of enhancing the competitiveness of enterprises. This article focuses on the definition of customer lifetime value, its influencing factors and its relationship with the competitiveness of enterprises, and on this basis, puts forward corresponding countermeasures in order to achieve the purpose of enhancing customer lifetime value and enhancing the competitiveness of enterprises.