在社会生活中,大众传媒在文化的传播上扮演了至关重要的角色,发挥了全面而重要的作用;同时,作为一种传播手段,大众传媒也不是被动地承担传播任务,大众传媒在经过口语传媒和印刷传媒两个阶段之后,已进入大众传媒文化阶段,其发展也成为社会文化前进的一种力源。 In the social life, the mass media plays a vital role in the dissemination of culture and plays an all-round and important role. At the same time, as a means of communication, the mass media does not passively undertake the task of communication. After the mass media passes After the oral media and the print media have entered the stage of mass media culture, their development has also become a force source for the social and cultural progress.