随着世界经济全球化的推进,跨国公司得到快速的发展。然而在跨国公司的发展过程中,跨文化的冲突和管理问题受到越来越多的关注。美国著名杂志《电子世界》曾在20世纪90年代以“什么是全球市场成功的最大障碍”为题,对全球性经营的企业进行咨询。其结果在法律法规、价格竞争、信 With the globalization of the world economy, transnational corporations have been rapidly developed. However, in the process of the development of transnational corporations, the issues of cross-cultural conflicts and management are receiving more and more attention. In the 1990s, the famous American magazine “Electronic World” consulted with globally-run enterprises on the topic of “What is the biggest obstacle in the global market success?” The result is laws and regulations, price competition, letters