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跨文化交际需要交际双方不仅具有语言能力,还有具有文化能力。社会语用失误不是语言能力的欠缺,而是社会文化能力的欠缺所致,交际双方没有完成交际场所要求的言外行为所致。跨文化交际时,由于文化背景不同,交际双方的价值观念、思维方式、宗教观念、和语言意向等的不同,交际一方对另一方的文化状况不了解导致在交际时把本国特有的文化意识形态强加给另一方,造成交际误解,就会产生社会语用失误。
Cross-cultural communication requires both parties not only have the language ability but also the cultural ability. Social pragmatic failure is not the lack of language skills, but due to lack of social and cultural capabilities, communicators did not complete the communicative place requirements of the gossip caused. When intercultural communication, due to different cultural backgrounds, values, ways of thinking, religious concepts and language intentions of both parties, the communicative party does not know the cultural status of the other party, which leads to the cultural ideology Imposed on the other side, resulting in misunderstanding of communication, it will have a social pragmatic failure.