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实体书店面临网络购书、数字阅读等冲击,要发挥实体书店与顾客接触的优势,通过各类读书活动,吸引顾客关注,提高进店率。
The physical bookstore is facing the impact of online book purchasing and digital reading. It is necessary to give play to the advantages of physical bookstore and customer contact. Through various reading activities, it attracts customers' attention and improves the rate of entering the store.