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引入交易费用概念解释商业业态的变迁。分析商业信息化条件下各种交易方式的交易费用变化。以三种比较有前景的零售业态为例 ,分析其在新技术条件下的比较优势。
Introduce the concept of transaction cost to explain the change of commercial format. Analysis of changes in transaction costs under various commercial transactions under the conditions of commercial informationization. Taking three kinds of more promising retail formats as an example, this paper analyzes their comparative advantages under new technical conditions.