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旅游商品在现代旅游生活中已成为不可缺少的一部分,同时,旅游商品也是旅游产品的重要组成部分,它是一种特殊的文化现象,需要整合文化资源改变设计同质化的现状,凸显出文化的特色与魅力。旅游商品的设计,关系着整个旅游业的兴衰,因此,需要重视文化资源在旅游商品设计中的整合,尤其是在旅游商品设计的区域性,民族性特色方面满足顾客的审美要求,对旅游产业的发展有着莫大的推动作用。当文化资源融入旅游商品设计中时,会提升旅游商品的价值,而同时,也会将一种文化资源的优势转化为经济优势,从而促进我国的经济发展,提高我国的国际竞争力。因而,本文将对旅游商品中的文化资源整合进行深入析。
Tourism products have become an indispensable part in modern tourism life. At the same time, tourism goods are also an important part of tourism products. It is a special cultural phenomenon that needs to be integrated with cultural resources to change the current status of design homogeneity, The characteristics and charm. Therefore, it is necessary to attach importance to the integration of cultural resources in the design of tourism products, especially in the regional and ethnic characteristics of tourism product design to meet the aesthetic requirements of customers, and to promote the tourism industry The development has a great role in promoting. When cultural resources are integrated into the design of tourism products, the value of tourism products will be enhanced. At the same time, the advantages of a cultural resource will be transformed into economic advantages so as to promote China’s economic development and enhance China’s international competitiveness. Therefore, this article will conduct an in-depth analysis of the integration of cultural resources in tourism products.