在数字化、网络化趋势的推动下,我国新型媒体正蓬勃发展,具体表现在网络媒体影视、IP电视、手机直播等多个方面。与传统媒体相比,它们在理念、业务、服务和宣传方式上更具活力和竞争力。另外,在媒体内容的制作上,新型媒体和传统媒体在制作理念、选题方式、运行机制、制作技巧上也存在很大的不同。 Driven by the digitization and networking trend, the new media in our country is booming. It is manifested in many aspects such as online media, television and television, IPTV and mobile phone live broadcasting. Compared with traditional media, they are more dynamic and competitive in philosophy, business, service and publicity. In addition, the production of media content, the new media and traditional media in the production concept, selection of topics, operating mechanism, production skills are also very different.