我们生活在一个个性张扬的时代,市场同质化现象普遍,消费者在购买商品时,往往会选择设计新颖、充满乐趣的包装。正是消费者的这种需求,趣味包装设计显得尤为重要。本文从趣味包装的表现手法入手,介绍了四种提升包装趣味化设计方法。通过趣味化的设计,产品包装更具个性,充满活力,让消费者享受一场有趣的审美体验。 We live in an era of individuality and publicity. Market homogeneity is widespread. Consumers often choose to design novel and fun packages when buying products. It is this demand of consumers, fun packaging design is particularly important. This article starts with the performance of interesting packaging techniques, introduces four kinds of packaging design to enhance the fun. Through the fun design, product packaging more personalized, full of vitality, so that consumers enjoy a fun aesthetic experience.