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随着国家社会经济水平的不断提高,具体的电力行业运营与发展的要求也有了进一步的规范,电力营销在电力事业发展的过程中占有十分重要的地位,在保证整个电力企业有效运转的同时,提供系统运行过程中需要的各种优质服务功能,有利于建立并维持一个较为优质的品牌效应,加大内部市场的开拓处理,保证企业在新时期经济下的发展活力。对于电力企业在营销领域的作用发挥效能程度来说,是一个较为深刻的问题,在日益激烈的市场竞争形势下,如何发挥自身优质服务的高效水准,加强营销策略的进一步实施,实现企业的进一步长效发展,促进国家各项事业的进一步发展,提高国家整体的竞争实力,保证先进技术服务水准在电力企业的普及。
With the continuous improvement of national social and economic level, the requirements of specific power industry operation and development have been further regulated. Power marketing plays a very important role in the development of power industry. While ensuring the effective operation of the entire power industry, Providing various quality service functions required in the system operation is conducive to establishing and maintaining a relatively high-quality brand effect, expanding the internal market and ensuring the vitality of enterprises in the economic development of the new era. For power companies play an effective role in the field of marketing, is a more profound issue, in the increasingly fierce market competition, how to play their own efficient service standards, to strengthen the further implementation of marketing strategies to achieve further business Long-term development, and promote the further development of all national undertakings, improve the overall competitiveness of the country, and ensure the popularity of advanced technical services in the power enterprises.