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在动态竞争环境下,技术高度复杂,产品差异化明显,市场结构呈现出鲜明的动态特征。多数情况下,动态条件下的潜在竞争比现实竞争更为重要。在界定动态竞争市场的反垄断相关市场时,需要宽视角地评估竞争的范围,强调创新活动和竞争活动对在位者的竞争约束;重点分析以研发活动为典型的潜在竞争活动对相关市场范围的影响;同时,重新审视动态竞争的市场进入壁垒,尤其是市场进入的分析时间。
Under dynamic competition environment, the technology is highly complex and the product differentiation is obvious. The market structure presents a distinct dynamic characteristic. In most cases, potential competition under dynamic conditions is more important than real competition. In defining the antitrust-related market in the dynamic competitive market, it is necessary to assess the scope of competition in a wide perspective and emphasize the competition and restraint of innovators and competitors in the incumbent. The analysis focuses on the relationship between the potential competitive activity typified by the research and development activities and the relevant market scope At the same time, re-examine the dynamic competition in the market entry barriers, especially the time of market entry analysis.