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据说在美国连续13年获得中小企业和SOHO网络市场第一名的Linksys公司直到1999年8月才想起到中国来淘金,不知来得正是时候还是赶了个晚集,听他们的意思也想跟3Com、Cisco一样在中国长久干下去,并立下了一年内占到中国20％的中低端网络市场份额的宏伟目标。不知它是低估了对手还是高估了自己。它选择了也是定位在中小企业市场的仪科惠光连锁组织为其独家总代理,仪科惠光也是野心勃勃,想借Linksys的产品和名声冲击国内现有网络市场格局,以图重新洗牌、乱中取胜。仪科惠光出手第一招是“千块网卡大赠送”,第二招是“特价促销”,把原来价格3000多元的一款8口10/100M交换机一下子降到1788元。这第二招别提多狠了,一方面它一棒把集线器打死了,因为其价格与同档次集线器一样,性能却有天壤之别;另一方面它一刀把原来交换机的高额利润砍得“鲜血”淋漓,还口口声声说1788元是合理价位,这不等于说别人在暴利吗?
It is said that in the United States for 13 consecutive years access to SME and SOHO network market first place Linksys company until August 1999 did not think of China to gold rush, I do not know it is time or catch a late episode, listen to what they mean 3Com, like Cisco, has long been doing business in China and has set itself the grand goal of accounting for 20% of China’s low- and mid-tier network market within a year. I do not know whether it underestimated the opponent or overestimated. It chose also located in the SME market Yi Kehui chain for its exclusive distributor, Yi Kehui is also ambitious, would like to borrow Linksys products and reputation impact the existing network market structure in order to reshuffle , Chaos winning. Ke Yi Guangyi shot first move is “a thousand card big gift,” the second trick is “special promotions”, the original price of 3,000 yuan a 8 10 / 100M switch suddenly dropped to 1788 yuan. This second move did not mention more ruthless, on the one hand it killed the hub, because its price and the same grade hub, the performance is a world of difference; the other hand it cut the high profits of the original switch “Blood” dripping, but also kept saying that 1788 yuan is a reasonable price, this does not mean that others are profiteering it?