2013年国庆黄金周到来之前,全国各地景区应国家发展改革委部署推行景区门票降价策略。本文以此为背景对景区门票降价的动机和影响进行剖析,提出在当前旅游市场中景区门票降价无法成为常态。同时,肯定了景区门票降价这一小步的迈出对旅游市场而言所具有的里程碑意义。近年来,旅游景区门票上涨趋势明显,价格的飞涨在引发不满的同时业已成为了一种惯例。然而,近两年来实施的景区 Before the National Day Golden Week in 2013, scenic spots across the country should be deployed by the National Development and Reform Commission to cut prices for scenic spots. This article uses this as a background to analyze the motivation and impact of ticket price reduction in scenic spots, and suggests that it is impossible to reduce the price of tickets in scenic spots in the current tourist market. At the same time, affirmed the scenic spot price cuts this small step taken for the tourism market has a landmark. In recent years, the obvious upward trend of tickets for tourist attractions, the soaring prices in the cause of dissatisfaction has become a practice. However, the implementation of scenic spots in the past two years