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第六届中国最佳公共关系案例大赛日前在京公布评审结果。由中国国际公共关系协会主办的“中国最佳公共关系案例大赛”始于1993年,每两年举行一届。迄今已举办六届。本届大赛自2003年6月底正式启动以来,得到业界和社会的广泛关注和支持。经过为期近半年的案例征集工作,共有56个单位送报了88个案例参加本届大赛,案例涉及IT、电信、汽车、制药、金融、房地产、交通运输、航空运输、化妆品、家电、食品、能源、化工、网络、酒店、轻工、文化等近20个行业,以及非盈利机构和政府部门。本届大赛共设18个类别,每个类别分设金奖一个、银奖五个以及特别奖项(“中国杰出公关大奖”和“中国公关创意大奖”)。这些类别分别是:1.媒介关系:2.社区关系;3.投资者关系;4.内部公关;5.危机管理;6.品牌
The Sixth China Best Public Relations Case Contest recently announced the results of the review in Beijing. The “China Best Public Relations Case Competition” sponsored by China International Public Relations Association began in 1993 and held every two years. Has been held so far six. Since the official launch of this contest in June 2003, it has received wide attention and support from the industry and the society. After a period of nearly six months of case collection work, a total of 56 units sent 88 cases to the contest. The cases involved IT, telecommunications, automobile, pharmaceutical, finance, real estate, transportation, air transport, cosmetics, home appliances, Nearly 20 industries including energy, chemicals, internet, hotels, light industry and culture, as well as non-profit institutions and government departments. The competition consists of 18 categories, each category consists of a gold medal, silver five and special awards ( “China Outstanding PR Awards ” and “China PR Award ”). These categories are: 1. Media Relations: 2. Community Relations; 3. Investor Relations; 4. Internal PR; 5. Crisis Management; 6. Branding