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公共图书馆宣传工作是新形势下图书馆人利用传统媒体、网络等各种宣传工具积极主动宣传自身优势的一种手段,本文从图书馆宣传的现状及存在的问题入手,谈图书馆宣传的必要性,图书馆宣传的内容与策略(方式、方法)以及宣传过程中要注意的问题。
The propaganda work of public libraries is a means by which librarians actively propagandize their own advantages through various publicity tools such as traditional media and internet under the new situation. This article starts with the current situation and existing problems of library publicity, Necessity, the content and tactics (ways and means) of library propaganda and the issues to be noticed in the propaganda process.