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本文针对纷繁复杂多种形式的新媒体艺术、影像艺术出现对广告专业建设带来的影响,提出新媒体领域与广告专业教育跨学科结合的新思维,并从广告教育实践的角度,展开广告教育方法的探讨。
In view of the complex and varied forms of new media art, the influence of video art on the construction of advertising specialty, the new thinking of interdisciplinary integration of new media field and advertising specialty education is proposed and the advertisement education is launched from the angle of advertisement education practice Approach to the method.