当下,有很多中国的企业家都在思考如何让品牌拥有可持续性,就像Dior、Chanel、Apple等享誉国际的品牌一样,从而使中国品牌真正走向世界。在与麦肯锡公司前任全球总裁Ian Davis的谈话中,Lou Gerstner就持续长寿型企业所拥有的DNA进行了思考。一些处于迷茫状态的行业内企业家应该能够从中得到启发。 At present, many Chinese entrepreneurs are thinking about how to make their brands sustainable. Just like the internationally renowned brands such as Dior, Chanel and Apple, the Chinese brands are really going global. In a conversation with Ian Davis, the former president of McKinsey & Company’s global president, Lou Gerstner pondered on the DNA that companies with long-lived businesses have. Some in a confused state of the industry entrepreneurs should be able to get inspired.