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报刊发行究竟应该采取何种经营方式,以“订阅为主”好,还是以“零售为主”好,至今仍有许多争议。我认为首先须认真分析当前报刊发行经营的现状,进而以客观条件为基础选择合适的经营方式。下面仅以北京地区“六五”期间报纸发行情况为背景,谈谈看法。
What kind of mode of operation should be adopted for newspaper and periodical issuance? Whether it is “subscription-based” or “retail-oriented”? There are still many controversies. I think we must first carefully analyze the status quo of the current issue of newspapers and periodicals, and then based on objective conditions to choose the right mode of operation. The following is only the background of the newspaper circulation during the “6th Five-Year Plan” period in Beijing.