伴随媒体转型步伐的加快,媒体之间对受众和市场的竞争日益激烈。在一个相对固定且有限的市场范围内,省级地面频道不仅面临来自中央台的压力,还面临省级卫视及城市台的夹击。用行话说,地面频道身不由己地进入了份额竞争时代。在如此激烈的竞争面前,如何脱颖而出,走出一条特色化 With the accelerating pace of media transition, the competition between the media and the audience and the market is increasingly fierce. In a relatively fixed and limited market, provincial terrestrial channels not only face pressure from CCTV, but also face attacks from provincial satellite TV stations and city stations. In jargon, the terrestrial channel was unable to enter the era of share competition. In such a fierce competition, how to come to the fore, out of a characteristic