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近几年,国内工程机械制造厂家在产品销售中,一般都采取代理制,自己直接销售的非常少。但随着市场竞争的日趋激烈,一些制造厂家也采取了与租赁公司合作的销售方式。目前,由于国家实施的宏观调控的效应凸现,工程机械行业的销售渠道似乎步入了风险放大的领域。自2004年4月份以来,以挖掘机为代表的工程机械生产企业已经在环比(逐月)、同比(上年同月)数
In recent years, the domestic construction machinery manufacturers in product sales, generally take the agency system, their direct sales are very small. However, with the increasingly fierce market competition, some manufacturers have also adopted the sales cooperation with leasing companies. At present, due to the effect of macroeconomic regulation and control promulgated by the state, the sales channels in the construction machinery industry appear to have stepped into the area of risk amplification. Since April 2004, excavators as the representative of construction machinery manufacturing enterprises in the chain (by month), year-on-year (same month of the previous year)