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在全球经济一体化发展的背景下,我国“走出去”的企业不断增加,海外施工项目越来越多,但是文化方面的矛盾、冲突等等,也给企业的发展带来了一些困难。基于此,在海外施工企业运营发展中,必须要重视企业文化建设,以为企业发展指明方向、凝聚人才、树立良好品牌形象。文章首先分析了海外施工企业文化建设特点,并论述了企业文化建设在海外施工企业经营中的作用,最后就具体的企业文化建设实施方法进行了探讨,以期让我国施工企业更好的“走出去”。
In the context of the global economic integration, the number of “going global” enterprises in our country has been on the increase and overseas construction projects have been growing. However, cultural contradictions and conflicts have also brought some difficulties to the development of the enterprises . Based on this, in the operation and development of overseas construction enterprises, we must attach importance to the building of enterprise culture, in order to specify the direction for the development of enterprises, unite talent, establish a good brand image. The article first analyzes the overseas construction enterprise culture construction characteristic, and discusses the corporate culture construction in overseas construction enterprise management’s function, finally carried on the concrete enterprise culture construction implementation method to carry on the discussion, in order to let the our country construction enterprise better Go out ".