包装是商品的外衣,良好的包装不仅能有效地保护商品,还有刺激、引导消费的作用。徜徉于超市、商场,琳琅满目的商品,花花绿绿的包装令人眼花缭乱。如今商品包装已不再囿于商品的保护,而更多地体现厂家促销的广告创意。令人困惑的是,有的厂家为追求高额利润,大打包装主意,将包装搞得相当豪华,而商品内在质量却不尽如人意,不禁让人想起《韩非子·外储》中郑国人买椟还珠的故事。这种椟比珠贵的本末倒置现象,如今在市场上随处可见,让消费者啼笑皆非。 Packaging is the coat of goods, good packaging can not only effectively protect the goods, as well as stimulate and guide the role of consumption.徜 徉 In supermarkets, shopping malls, an array of products, colorful packaging dazzling. Nowadays, commodity packaging is no longer in the protection of goods, but more to reflect the manufacturers creative advertising. Puzzling is that some manufacturers in pursuit of high profits, packaging ideas, make the packaging quite luxurious, but the quality of the product is not satisfactory, can not help but remind “Han Feizi · Reserve” in the country Buy 椟 also beads story. This is more expensive than the beads of the cart before the horse upside down phenomenon, now ubiquitous in the market, so that consumers are ridiculous.