名牌的促销与竞争功能 企业花大力气创名牌的根本原因在于名牌具有强大的促销和竞争功能。 各种促销和竞争手段,都很容易被对手模仿,如削价、广告、有奖销售、代价券等,一种促销和竞争手段,一旦被其他商家模仿,其效果就大大降低。春都火腿肠曾以60万元广告投入,取 Promotional and competitive brand name business efforts to create a brand name is the fundamental reason that brand names have a strong promotional and competitive features. A variety of promotions and competitive means are easily imitated by rivals, such as price cuts, advertisements, prize sales, vouchers, etc. A means of promotion and competition that greatly diminishes the effectiveness of other businesses if they are imitated. Chun are the ham intestine 600,000 yuan advertising investment