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针对现有文献对供应链混合销售渠道、混合回收渠道交叉领域的协调机制研究的不足,运用契约理论和博弈论,研究了网上直销和线下销售并存,经销商和第三方回收商共同回收的双渠道销售与回收的闭环供应链协调问题。研究表明:与集中决策相比,在分散决策下销售商零售价格增加,第三方回收企业回收价降低,供应链系统总利润降低,因此分散决策不能实现供应链系统的协调;当参数满足一定条件时,补偿契约—成本分摊契约可以实现闭环供应链的协调。以家电企业为例,通过数值算例分析验证了补偿契约—成本分摊契约的有效性。
According to the existing research on the coordination mechanism of supply chain hybrid marketing channel and hybrid recycling channel cross field, this paper studies the coexistence of online direct sales and offline sales, recyclers and third-party recyclers using the contract theory and game theory Double-channel sales and recycling of closed-loop supply chain coordination issues. The results show that compared with the centralized decision-making, the retailer retail price increases under the decentralized decision-making, the third-party recycling enterprise reduces the recovery price and the total profit of the supply chain system decreases. Therefore, decentralized decision-making can not achieve supply chain system coordination. When the parameters satisfy certain conditions When the compensation contract - cost-sharing contract can achieve closed-loop supply chain coordination. Taking household appliance enterprises as an example, the validity of the contract of indemnity - cost-sharing contract is verified by numerical examples.