夏秀峰认为,与成熟的外资巨头品牌相比,当前中国工程机械企业鲜有较为科学和系统的品牌建设思路,多年的工作经验使他深刻意识到企业在品牌建设方面的不足,以及开展这些工作的急迫性。 Xia Xiufeng believes that compared with the mature foreign giants, China’s current construction machinery enterprises rarely have a scientific and systematic brand building idea. Many years of working experience have made him deeply aware of the deficiencies in brand building and carried out these tasks Urgency.