论文部分内容阅读
8月25号,万科联合淘宝推出了“账单抵扣房款”活动。淘宝用户最近一年的消费额,可在全国12个城市的23个万科楼盘直接冲抵购房款,最高可抵扣200万元。针对全年在淘宝消费不满5万元的用户,淘宝还将直接发放5万元房款补贴。所有淘宝用户的这些购房款也均可在万科购房的公开优惠基础上叠加使用。用户只要登陆fang.taobao.com的活动页面或者用手机淘宝在购房现场扫码就能获得购房优惠数额。通过与淘宝合作,万科有效锁定了中国网购族中最高消费的群体,从而挖掘出有需求的购房群体,有效服务于潜在
August 25, Vanke joint Taobao launched a “bill debit payments ” activities. The consumption amount of Taobao users in the recent year can be directly offset by the purchase price of 23 Vanke properties in 12 cities in China, with a maximum deduction of 2 million yuan. Taobao for the annual consumer dissatisfaction with 50,000 yuan users, Taobao will also be paid 50,000 yuan real estate subsidies. All Taobao users of these purchase funds are also available on the basis of the public offer of Vanke overlay. Users just visit the event page fang.taobao.com or mobile phone Taobao in the purchase site scan code can get the amount of purchase discount. Through the cooperation with Taobao, China Vanke effectively locked the top consumer groups in China’s online shopping group, thus digging out the demand for the purchase of groups to effectively serve the potential