厦新电子在公司起步初期时,规模范围较小,公司最先是由品牌部来负责广告投放的。但是随着公司规模的扩大,厦新产品的增多,不同产品的目标市场发生变化,选择的渠道不同了,所以杂志媒体的投放也发生了变化。如何有效地传递产品的信息,更加精准地到达目标消费群,成为急需解决 Xiamen new electronics company in the initial start, the smaller size, the company is the first brand to be responsible for advertising. However, with the expansion of the company size, the number of new products in Xiamen increased, the target markets for different products changed and the channels of selection varied. Therefore, the media release of the magazine also changed. How to effectively deliver the product information and reach the target consumer groups more accurately and become an urgent need to be resolved