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从2010年开始,团购作为新型的网上消费形式逐渐受到众多消费者的追捧,呈现出快速发展的趋势。然而两年多的时间过去了,在天气日渐温暖的同时,团购行业依然困于“寒冬”。团购行业整体下滑最显著的例子,就是曾经声名显赫的团购大户24券、团宝网突然关张,窝窝团和拉手网及美团网的上市计划无限期搁浅。为争夺订单,不少团购网站竞相压低利润,频做免费甚至赔本生意,陷入恶性循环。有多位业内人士认为,团购行业将
Starting from 2010, as a new form of online consumer group has gradually been sought after by many consumers, showing a trend of rapid development. However, more than two years have passed, the weather is getting warmer at the same time, the group buying industry is still stuck in “winter ”. The most significant example of the overall decline in the buying industry is the once-prominent group of large purchasers, the expiration of the Mission Group’s network of stocks, the listing plan of the Wolves Group and the Shouhandou Network and the Meituan Network that run aground indefinitely. To compete for orders, many buy sites competing to drive down profits, frequently make free or even loss of business, plunged into a vicious circle. A number of industry insiders believe that the group buy industry will be