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随着微信应用的普及化,基于其社交功能发展而来的微信朋友圈交易也火热兴起。然而微信交易市场的不成熟以及相关行业规范、法律法规的缺位等导致消费者面临虚假宣传、支付无担保、售后维权困难等诸多风险。对此,文章从保护处于弱势地位的消费者的角度出发,提出增强消费者维权意识,加强经营者行业自律,加大第三方平台监管和完善相关法律法规等建议进行规制。
With the popularization of WeChat applications, the WeChat circle of friends based on the development of their social functions has also been booming. However, the immaturity of the WeChat trading market and the absence of relevant industry standards and laws and regulations have led consumers to face many risks such as false propaganda, unsecured payments, and difficulties in after-sales rights protection. In this regard, the article from the protection of disadvantaged consumers point of view, put forward to enhance consumer awareness of rights, to strengthen self-regulation of the industry, increase supervision of third-party platform and improve the relevant laws and regulations and other recommendations to regulate.