近日,中税协市场营销专题培训班在中税协西部培训基地举行。来自全国30个地区100多家税务师事务所的121名学员参加了培训。学习期间,精彩纷呈的课外讨论常常进行到深夜。大家仍感言犹未尽。学员戏称这次培训班为“白加黑”式的市场营销培训。本期培训班以市场营销为主题,课程设置了事务所的发展与经营管理、营销心理学、营销战略与谈判技巧、国家税制改革与最新政策、压力管理心理调适、事务所营销实务操作、领 Recently, the China Tax Association marketing seminar held in the tax training base in Western China. 121 trainees from more than 100 tax offices in 30 regions of China participated in the training. During the study, colorful discussion often goes into the middle of the night. Everyone is still saying nothing. Trainees joked that this training course was “White plus Black” type of marketing training. This course focuses on marketing. The courses include the development and management of the firm, marketing psychology, marketing strategy and negotiation skills, the state tax reform and the latest policy, stress management psychological adjustment, firm marketing practices,