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Molex 公司(以下简称 Molex)是全球最大的互连产品制造商之一,也是世界上电子、电气及光纤连接产品与系统的第二大制造商。公司在全球设有79家制造厂、35家研发中心,分销网络覆盖全球。上世纪90年代末,Molex 正式进军中国综合布线市场,经过近10余年的发展,公司在中国这块广阔的市场上落地生根,取得了不俗的业绩。近日,本刊记者采访了 Molex 公司企业布线网络部大中华区销售总监叶春辉,叶总就公司当初决定进入中国市场的初衷、公司在市场上独特的营销策略等进行了详细的介绍,并对公司未来的发展进行了展望。
Molex Corporation (hereafter referred to as Molex) is one of the world's largest manufacturers of interconnect products and the second largest manufacturer of electronic, electrical and fiber optic connectivity products and systems in the world. The company has 79 manufacturing plants and 35 R & D centers in the world, and the distribution network covers the whole world. In the late 1990s, Molex officially entered the Chinese integrated wiring market. After nearly 10 years of development, the company took root in this vast market in China and achieved impressive results. Recently, our correspondents interviewed Ye Chunhui, chief sales officer of Molex Greater China. Mr. Ye gave a detailed introduction about the original intention of the company to enter the Chinese market and the unique marketing strategy of the company in the market. The future development prospects.