当前,横批广告似乎是一种时尚。表现在两个方面:一是广告专业杂志上纷纷开辟相关栏目;二是网络等媒体热衷于评选“××年十大××广告”。应该说,这是我们广告业蓬勃发展的一个标志,也表明大家对广告作品的要求以及欣赏水平的提高。从这个意义上说,我们认为当前的广告批评对于促进我国广 At present, horizontal advertising seems to be a fashion. Performance in two aspects: First, advertising professional journals have opened up relevant sections; Second, the Internet and other media keen on the selection of “×× year ten × × ads.” It should be said that this is a sign of our advertising industry is booming, but also shows that everyone’s demand for advertising works and appreciation of the level of improvement. In this sense, we think the current commercial criticism is of great help to our country