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在大部分服装外贸公司还在“规规矩矩”地专注于贴牌加工,拿着世界平均单价1/14的毛利仰慕国外名牌的巨额利润时,一个“出身”专业外贸公司的女装品牌却以稳扎稳打的态度占领了市场,成为驰骋国际市场的自主品牌。这就是LILY!LILY品牌的建设历史追溯LILY品牌的建设历史,需要从它的创造公司——上海丝绸集团开始讲起。上海丝绸集团有着与共和国同龄的历史,是目前中国最大的服装出口企业,年出口规模6亿美元,在中国的纺织品服装出口中占有相当重要的行业地位。公司的前身是成立于1949年的中国蚕丝公司。
In most of the clothing foreign trade companies are still “rude ” to focus on OEM processing, holding the world average unit price of 1/14 gross profit admire the huge profits of foreign brands, a “origin ” professional foreign trade companies Women’s brand has occupied the market with a steady and beaten attitude, become the independent brand to ride the international market. This is the history of the LILY! LILY brand. Tracing the history of building the LILY brand requires starting with its founding company, Shanghai Silk Group. Shanghai Silk Group has a history of the same age as the Republic and is currently China’s largest garment exporter with an annual export volume of 600 million U.S. dollars. It occupies a significant industry position in China’s textile and apparel exports. The company’s predecessor was founded in 1949, the Chinese silk company.