降价战是企业在市场竞争中所采取的重要策略之一。尤其是在买方市场条件下，由于生产相对过剩，市场需求不足，供大于求矛盾突出，因而厂商为争夺市场占有率，提高盈利水平，往往采取低价竞争策略，从而引发降价大战。目前，一般所谓“价格战”，实际上指的就是“降价战”这一竞争 Price war is one of the important strategies adopted by enterprises in the market competition. Especially under the conditions of the buyer’s market, due to the relative surplus of production and the lack of market demand, the oversupply of supply exceeds the demand. As a result, manufacturers compete for market share and improve profitability, often adopting low-cost competitive strategies, which lead to price war. At present, the general so-called “price war”, in fact, refers to the “price war” competition