随着我国经济的快速发展,人民生活水平迅速提高,旅游产业进入休闲旅游产业时代。休闲旅游产业需要区位优势、经济生活条件和居民消费水平相结合,从而产生新型的体育休闲旅游产业模式。休闲旅游作为一种新型的旅游产业形式,符合现在人们对休闲旅游的需求。在这种形势下,为更好的促进增城市体育休闲旅游的发展,必须积极培育大型旅游产业基地,构建旅游产业网络;理顺产业管理体制,消除发展的制度性障碍;结合我国目前该类产业发展状况,在分析增城市目前存在的问题基础上,提出增城市体育休闲旅游产业未来的发展方向。 With the rapid economic development in our country, the living standards of the people have rapidly increased and the tourism industry has entered an era of leisure and tourism industry. Leisure tourism industry needs location advantages, economic and living conditions and the level of consumer spending combined to produce a new sports and leisure tourism industry model. Leisure tourism as a new form of tourism industry, in line with the current people’s demand for leisure travel. In this situation, in order to better promote the development of sports and leisure tourism in the city, it is necessary to actively cultivate a large-scale tourism industry base and build a tourism industry network; to rationalize the industrial management system and eliminate institutional obstacles to development; Based on the analysis of the existing problems in Zengcheng City, this paper puts forward the future development direction of Zengcheng Sports Leisure Tourism Industry.