论文部分内容阅读
高端生鲜果蔬的消费群小众而分散。就甫田网而言,目前的大部分用户仍是客居上海的外国人或华裔,因此还需要进一步的摸索和拓展从小在美国长大的梁耀祖2009年创办蔬菜生鲜电商网站甫田网时,“有机食品”在国内还是个新概念,各种困难的到来,让他意识到,农产品电商是比普通电商难很多倍的生意。首先,采购量小、物流成本高是初创网站必然面临的难题。从食品的采购、运输、仓储、销售再到最后一公里的配送,只要有一个疏忽,就会影响整个供应链体系。
High-end fresh fruits and vegetables consumer niche and scattered. As far as Futian.com is concerned, most of the current users are still foreigners or Chinese descendants living in Shanghai. Therefore, further exploration and development are needed. In 2009, when Liang Yaozu, who grew up in the United States, founded Futian Net, a vegetable fresh electricity supplier website “Organic Food ” is still a new concept in the country. With all kinds of difficulties coming, he realized that agricultural electricity suppliers are many times more difficult than ordinary electricity suppliers. First of all, a small amount of procurement, high logistics costs is bound to face the challenges of the website. From the procurement of food, transport, warehousing, sales and distribution to the last mile, as long as there is a negligence, it will affect the entire supply chain system.