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随着移动阅读的读者人数大幅增长,我们迎来了移动阅读时代,新的阅读习惯和消费理念形成。目前,APP传播和WAP阅读传播是移动阅读时代图书传播的主要模式,娱乐消遣型和实用型图书的畅销反映了读者追求娱乐、精神幸福的阅读需求。移动阅读时代图书传播要以读者需求为中心,在视觉文化和产业融合的时代背景下,依靠大数据技术进行个性化、多媒体化和融合化传播。
With the substantial increase in the readership of mobile reading, we ushered in the era of mobile reading, new reading habits and the formation of consumer philosophy. At present, APP communication and WAP reading communication are the main modes of book circulation in the mobile reading era. The best-selling entertainment pastime and practical books reflect readers’ pursuit of entertainment and spiritual happiness. In the era of mobile reading, the circulation of books should focus on the needs of readers, and rely on big data technology for personalized, multi-media and integrated communication under the background of visual culture and industrial integration.