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宁夏卫视频道今年10月份刚刚启动的“文化名家塞上行”系列活动以著名学者余秋雨先生的报告拉开了帷幕。宁夏近几年在“小省区要办大文化”的指导思想下有着日趋良好的学术环境,为了提升宁夏在国内文化领域的知名度,宁夏广电总台邀请在全国及国际文化届有一定影响的文化名人访问凤凰城银川,通过系列讲座、单场报告会以及与宁夏知名文化人对话等形式,展开为期一年、高密度的文化交流活动。宁夏卫视希望“文化界的知名品牌”与“宁夏卫视频道”这一电视频道品牌互为补充,借助宁夏卫视频道的影响力对我国传统文化进行多元化、多层次的传播,同时,宁夏卫视也能完善自我文化内涵,提升整体文化品位。毫无疑问,宁夏卫视利用本次“塞上行”大打文化牌,好像预示了其差异化的进程,而进一步走向如何,可以说仍是路漫漫其修远兮。上下求索,穆罕默德手中持有的书本是否指明了智者的方向?
Ningxia Satellite TV Channel just started in October this year, “cultural celebrities plug Shanghang” series of activities to the famous scholar Yu Qiuyu’s report came to a close. In recent years, Ningxia has an increasingly good academic environment under the guiding ideology of “establishing a large culture in small provinces and autonomous regions”. In order to enhance Ningxia’s popularity in the field of domestic culture, Ningxia Radio & TV Reception has a certain influence on the national and international cultural events Cultural celebrities visited Yinchuan, a city of Phoenix. Through a series of lectures, a single field report and dialogues with well-known cultural people in Ningxia, the cultural celebrities embarked on a one-year high-density cultural exchange program. Ningxia Satellite TV hopes that “famous brand of culture” and “Ningxia Satellite TV Channel” will complement each other with the brand name of TV channel. With the influence of Ningxia TV channel, China’s traditional culture will be diversified and spread at multiple levels. Meanwhile, Ningxia Satellite TV Can improve the connotation of self-culture, enhance the overall cultural taste. Undoubtedly, Ningxia Satellite TV uses this “plug-in” flagging culture card, which seems to indicate the process of its differentiation. As for how to go further, Ningxia Satellite TV is still a long way to go. Searching from top to bottom, Muhammad’s book held in the hands of the wise direction?