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庞大数量的旅行社要想在激烈的市场竞争中立足,必须寻找到有效的可以解决根本问题的生存方式。可以解决根本问题的方式唯有找准市场定位,在差异化定位中走出一条属于自己的特色品牌之路。旅行社需按照旅游者的需求将旅游市场进行细分,根据自身优势及竞争者的情况选定合适的目标市场,确定自己的品牌定位。发展旅行博客营销渠道对旅行社走出小、散、弱、差有很重大的意义。同时也给传统经营模式的旅行社带来了挑战。如何通过旅行博客营销渠道争取更多的竞争优势也是所有的中小型旅行社需要研究的课题。
A large number of travel agencies in fierce competition in the market to gain a foothold, we must find effective ways to survive the fundamental problems can be found. The only way to solve the fundamental problem of market positioning, differentiated positioning out of a unique brand of their own way. Travel agencies need to travel in accordance with the needs of tourists segment the market, according to their own advantages and competitors select the appropriate target market, to determine their own brand positioning. The development of travel blog marketing channels to travel agencies out of small, scattered, weak, poor is of great significance. It also poses challenges for travel agencies in the traditional business model. How to get more competitive advantage through the travel blog marketing channel is also a topic that all small and medium travel agencies need to study.