企业作为国民经济的基本单位，其营销活动关系企业的生存与发展，关系到国民经济的运行。而企业营销活动中公关策略的应用举足轻重。为此，企业必须正确运用公关策略，实现企业营销目标。社会组织的存在和发展是社会的需要，是环境的产物，因而社会组织的信誉和形象，对自... As the basic unit of the national economy, the existence and development of the marketing-related enterprises are related to the operation of the national economy. The marketing strategy of corporate marketing strategy plays an important role. To this end, companies must correctly use the PR strategy to achieve corporate marketing objectives. The existence and development of social organizations are the needs of society, the product of the environment, and thus the credibility and image of social organizations, since the ...