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随着国际分工的加深和世界产业结构的升级,服务贸易成为新形势下国际竞争的焦点,体育服务贸易也成为我国体育产业可持续快速发展的关键。近几年,意大利超级杯、世界斯诺克大师赛、NBA中国赛、中国网球公开赛纷至沓来,为中国体育服务贸易发展带来了前所未有的契机。
With the deepening of the international division of labor and the upgrading of the world’s industrial structure, service trade has become the focus of international competition in the new situation. Sports service trade has also become the key to the sustainable and rapid development of China’s sports industry. In recent years, the Italian Super Bowl, the World Snooker Masters, the NBA China Games and the China Tennis Open come in an endless stream, creating an unprecedented opportunity for the development of China’s sports service trade.